Contact a new lead within 5 minutes and you're 21x more likely to qualify them. Ignite responds to every inbound lead in under 30 seconds — 24/7 — engaging them in a two-way AI conversation that qualifies their needs and books them into your calendar before a competitor even picks up the phone.
Studies consistently show that the first business to engage a new lead wins it the vast majority of the time. The average response time? Over 45 minutes. Ignite responds in under 30 seconds — every time, day or night.
Ignite connects to every lead source you use — Facebook Lead Ads, Google Ads forms, website enquiry forms, landing pages, or any platform that fires a webhook. The moment a new lead comes in, regardless of the time or day, Ignite activates instantly.
Ignite crafts a message using the lead's name, the specific service or product they enquired about, and your brand's tone of voice. It reads like a real person at your company reached out immediately — because in practice, that's exactly what it feels like to the lead.
When the lead replies, the AI takes over — asking the right qualifying questions in a natural conversational flow. It determines their budget range, timeline, specific requirements, and where they are in the decision process. Complex or high-value leads can be instantly escalated to your senior team.
Once the lead is qualified, the AI books them directly into the right rep's calendar with live availability. The booking is logged to your CRM, a confirmation is sent to the lead, and your rep receives a notification with the full qualification summary — so they walk into the call prepared.
Speed to lead is the single highest-impact lever in sales. Here's how the alternatives stack up.
| Feature | Manual Callback | Email Autoresponder | Auto-Dialer | Ignite |
|---|---|---|---|---|
| Response Time | 45 min average | Instant (but ignored) | 5–15 min average | <30 seconds |
| Works 24/7 | ||||
| Two-Way Conversation | Script-only | |||
| Qualifies Before Handoff | No — first call is qualification | Basic scripted questions | Full AI qualification | |
| Open / Engagement Rate | ~25% answer rate | ~15% open, ~2% reply | ~20% connect rate | 98% open · 60% reply |
| Books Appointments | Manual, if they pick up | Transfer only | Qualified + auto-booked | |
| Lead Source Integration | CRM notification only | Limited integrations | Facebook, Google, forms, webhook | |
| Cost Model | Rep salary + missed leads | Monthly SaaS fee | Per-minute + setup | Monthly retainer or pay-per-appointment |
Ignite is built for businesses that generate inbound leads from ads, organic search, or forms — and where speed to lead is a competitive differentiator. If your team isn't consistently responding to new enquiries within 5 minutes, you're losing deals to whoever responds first.
Works with any lead source that can send a notification or webhook:
Ignite is built around your specific lead sources, your qualification criteria, and your brand — not a generic template you configure yourself.
Ignite connects to Facebook Lead Ads, Google Ads Lead Forms, your website enquiry forms, and any platform that supports webhook notifications. During onboarding we map all your active lead sources and connect them so every new lead is captured — regardless of channel, time of day, or day of week.
The AI asks the right questions to understand the lead's specific situation — budget, timeline, location, property size, or whatever your sales team needs to know. You define the qualification criteria during onboarding. The AI applies it consistently to every single lead, without fail.
Qualified leads are booked directly into the appropriate rep's live calendar — offering real-time availability, confirming the slot in the conversation, and sending a calendar invite. Your sales team's diary fills itself. They spend their day on calls, not chasing leads.
High-value or complex leads are instantly escalated to your senior team — with the full conversation and qualification notes included. Your top rep picks up a pre-warmed, pre-qualified lead who has already engaged with your brand. Not a cold call from a form submission 40 minutes ago.
Every conversation is logged back to your CRM in real time — including the full chat history, qualification score, and booking status. Leads are automatically assigned to the right rep and pipeline stage. Your team always has full context before they make contact.
Ignite is trained on your brand's communication style, your services, your pricing, and your team's qualification playbook. It sounds like your best sales rep — not a generic bot. Every deployment is custom-built and tested before going live. Live within 3–5 days.
Book a free demo and we'll show you exactly how many leads you're losing to slow response times — and how Ignite can change that overnight.