93% of buyers read reviews before choosing a business. Reflect automatically reaches out to customers after a purchase or service — routing satisfied customers straight to Google Reviews, and routing unhappy ones to your team privately before the complaint ever goes public.
A bad experience is 3x more likely to result in a public review than a great one. Meanwhile, your satisfied customers say nothing — not because they don't care, but because nobody asked at the right moment.
Reflect activates when a transaction is completed, a service is delivered, or an order is marked fulfilled — whichever event is most meaningful for your business. The timing is calibrated during onboarding (typically 20–24 hours post-experience) to catch customers when the experience is still vivid but the initial excitement has settled.
The AI sends a warm, personal check-in using the customer's name, the specific product or service they received, and your brand's tone. It doesn't ask for a review upfront — it asks how the experience was. This approach feels natural, gets higher responses, and makes the sentiment detection more accurate.
The AI reads the customer's reply and instantly determines whether the sentiment is positive, neutral, or negative. A rating of 7 or above, or a clearly positive message, routes to the review path. Anything below that routes to your team privately — with the full conversation context and the customer's specific concern.
Happy customers receive a direct deep-link to your Google Reviews page with a warm, personalised nudge to share their experience. Unhappy customers get an empathetic response and a direct line to your manager — giving you the chance to resolve the issue before it becomes a one-star review at 11pm.
Building a strong review profile is one of the highest-ROI activities for any local business. Here's why most approaches fail.
| Feature | In-Person Ask | Email Blast | Review Software | Reflect |
|---|---|---|---|---|
| Delivery Channel | Verbal (easy to ignore) | Email (Promotions folder) | Email or QR code | SMS · 98% open rate |
| Response Rate | ~5% actually review | <2% click-through | ~3–5% | ~30% response rate |
| Intercepts Negative Feedback | Some platforms route first | |||
| Two-Way Conversation | ||||
| Personalised by Customer | Depends on staff memory | Name token only | Name + order number | Name + specific service/product |
| Works 24/7, Zero Staff Effort | Partial automation | |||
| Review Volume Increase | Minimal | ~1.5x | ~2–3x | 4.5x average |
| Cost Model | Staff time | Monthly SaaS fee | Monthly SaaS fee (often expensive) | Simple monthly retainer |
Reflect works best for any business with a local or online presence where Google reviews directly influence buying decisions. If new customers regularly find you via search, or if your reviews have stagnated while competitors are growing theirs, Reflect will measurably change your trajectory.
Works with any system that can trigger on a sale or completed service:
Reflect is custom-built around your brand, your customers, and the specific moments that matter most to your business.
The check-in is sent at the optimally calibrated time after the customer experience — not too soon (they haven't processed it) and not too late (they've forgotten). For most businesses this is 20–24 hours. You define the timing during onboarding. The AI handles the rest, including time zone awareness and day-of-week optimisation.
The AI reads the customer's free-text reply and classifies their sentiment in real time. It doesn't just look for star ratings — it understands nuance, sarcasm, and mixed sentiment. A "It was fine I guess" routes to the private feedback channel. An "Absolutely amazing!" routes to Google with a direct deep-link.
Happy customers are sent directly to your Google Reviews page — not to a landing page, not to a redirect, but directly to the review writing screen. Friction kills review completion. Every click we remove increases the conversion rate. Setup during onboarding, works automatically forever.
Unhappy customers get an empathetic AI response and a private channel to share their concern. Your manager receives an immediate notification — with the customer's name, their complaint, and the full conversation. You have the chance to resolve the issue the same day, before it becomes a public 1-star review.
Reflect integrates with your existing booking or sales system — Shopify, WooCommerce, HubSpot, your POS, or any system that can send a webhook. Every interaction is logged automatically, and your team can see review activity, feedback trends, and customer sentiment from a single dashboard.
Reflect's check-in messages are written in your brand's voice — warm if you're a boutique wellness brand, professional if you're a law firm. Every message goes through a review process with your team before launch. Live within 3–5 days.
Book a free demo and we'll show you exactly how Reflect can grow your Google rating, protect your reputation, and do it all automatically — starting this week.